How To Attract Top Truck Driver Talent

It’s no secret there’s a wide truck driver shortage across the country.  Trucking companies are recruiting candidates left and right, and because candidates have the ability to be choosier, attracting top driver talent is a challenge. With fierce competition to reach experienced drivers and the growth of digital channels and technology, companies need to step up their recruitment game.

So with all of these challenges, the big question is: How do you get the right candidates to apply? Let’s explore a couple of best practices and tips to attract top truck driver talent.


16 Video Marketing Statistics You Should Know


Can putting a video on a landing page help increase that page’s conversion rate? Can adding videos to your blog posts help drive more traffic? Can using video in your driver recruitment strategy have a measurable effect on hires?

With today’s truck driver shortage, a multi-faceted approach is crucial to successfully recruit drivers – that approach should include video. To explore the above questions and prove the value of video marketing, read on! 


How To Create Emails Your Driver Leads Will Actually Read


So you open your email to see what’s new in your world. You have at least a dozen emails. Well, it’s time to separate the wheat from the chaff. You scroll through the email subject lines to determine if they are worth a read or not. The undesirable ones that aren’t go straight to the trash. And it happens in a matter of seconds!

Unfortunately for trucking companies recruiting drivers all over, it can be difficult to get leads to open your emails. If you’re using email to recruit drivers, how do you make sure that your email contacts will actually read your message? Take a look at these four tips: (more…)

4 Tips to Recruit Drivers on Social Media


With the truck driver shortage across the country, we’re always looking for the latest and greatest ways to increase the success of driver recruitment campaigns, and one of the constant high-performing areas is social media. But there is far more to an effective social media presence than simply playing the popularity game.

The most likes and shares do not necessarily translate into meeting your truck driver recruitment goals. It’s about building real connections between your company and the truck driver candidates you seek, and this is best accomplished using a well-planned and executed strategy.