A decade ago, people still relied on morning papers for news. Today, the majority of readers find their headlines on Google or social media—and that includes drivers. And because people have now more control on when, where, and how they consume information, public relations has branched out from its traditional news cycle.
Think about how you’ve transformed your recruitment advertising strategy over time to a more personalized, user-friendly approach that helps build relationships with driver candidates. Those same principles should apply to your PR strategy. Your company’s content should tell a story and use tactful outreach to attract media outlets and readers to know your brand.
Press releases are a great way to distribute relevant content and get in front of popular trucking publications in today’s fast-paced market. Keeping reading for a few tips on writing press releases and getting them noticed by news outlets and your audience!
