A decade ago, people still relied on morning papers for news. Today, the majority of readers find their headlines on Google or social media—and that includes drivers. And because people have now more control on when, where, and how they consume information, public relations has branched out from its traditional news cycle.
Think about how you’ve transformed your recruitment advertising strategy over time to a more personalized, user-friendly approach that helps build relationships with driver candidates. Those same principles should apply to your PR strategy. Your company’s content should tell a story and use tactful outreach to attract media outlets and readers to know your brand.
Press releases are a great way to distribute relevant content and get in front of popular trucking publications in today’s fast-paced market. Keeping reading for a few tips on writing press releases and getting them noticed by news outlets and your audience!
While the majority of truck drivers are active on Facebook, we’re seeing Twitter become a more popular social network for the truck driving audience. If you’re recruiting drivers and curious about using Twitter as a method to find potential hires, take a look at these tips for growing your following—and ultimately your fleet!
Remember many moons ago when people would use a real encyclopedia to find information? As the Internet became more popular, we would “Google” it to find the answer. Today, people are continuing to take it to the next level by using YouTube as a source for information. Why? Because video is awesome. We’re able to actually visualize what we’re looking at — and this type of interactive content isn’t going away.
In fact, did you know YouTube has more than 1 billion users and more than half of video views are on mobile devices? A) That’s a large audience you could be reaching. B) If anyone is mobile, it’s truck drivers.
If you’re a driver recruiter, you know that finding highly-qualified truck drivers is not as easy as it may seem. Driver recruiting is a concept that has been the bane of trucking companies for a while now, and finding innovative ways to recruit candidates is necessary for reaching hiring goals. Whether your budget is big or small, or whether you’re using a ton or only a few advertising platforms, these tips are good for the long haul for recruiting and retaining drivers.