Pokémon Go: The Newest Marketing Tool?


It’s no secret our society is fascinated with mobile apps: these little guys can do everything. From social media sharing to getting a taxi to watching Netflix, it’s like having your own personal superhero in the palm of your hand. And while no one expected it, a new app has become a viral sensation: Pokémon Go.

For those unfamiliar with the newest gaming fad, the app allows people to search for and discover virtual Pokémon creatures throughout real-world locations. Essentially, players can use their camera phone to locate and catch hundreds of Pokémon species as they explore their surroundings.

Whether you think the game is super fun, nerdy, or just an excuse to procrasinate, I think we can all agree it’s a phenomenon gone wild. In fact, Pokémon Go is now the most popular mobile game in history and businesses are trying to cash in on the craze.


How The Role of Driver Recruiters Is Changing


If you’re familiar with the Hightower blog, you know we like to provide helpful tips and tricks for recruiting truck drivers. But what about driver recruiters themselves?

If attracting qualified drivers is on your company’s to-do list (and it should be in this market), you should first feel confident that you have a diverse, multi-skilled team of recruiters that can reach an audience of all ages and interests, while putting your brand’s best foot forward.


How to Recruit Drivers with Inbound Marketing


If you’re in driver recruiting business, your number one goal is simple – generate qualified apps in an effort to hire qualified truck drivers. The major picture is “simple” because it’s single-focused—recruit, hire, retain. Right? Well, the simplicity becomes a little muddled when you consider all of the different ways in which the goal can be accomplished. Some of the more popular methods include:

  • Internet job boards
  • Media placements
  • Pay-per-click & remarketing campaigns
  • Video campaigns
  • Social media advertising
  • Email campaigns
  • Press releases
  • Direct mail & PURL campaigns
  • Text blasts
  • TV & radio advertising
  • and… the list goes on.

Today we’re talking about another, newer technique to add to the mix… A technique that draws a driver audience to youinstead of the other way around.


10 Tips to Master Lead Generation in Driver Recruitment


If you’re recruiting truck drivers, you know it’s no easy feat to convert visitors into leads. There are a ton of blockers that can either distract, prevent, or turn off potential driver leads from filling out your form or application.

Therefore, one of your goals should be to create a lead generation process that’s effortless for driver candidates. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent them from converting.

Want to ensure you have an effortless conversion process? Follow these 10 tips to master lead generation: