A lot of the time we talk about driver recruitment advertising, the best channels to place your campaigns, how to optimize your strategy, etc. Today we’re going to remind you of an essential part to finding and recruiting truck drivers: retaining them. Because what’s the point of going through the steps of hiring applicants to just have a high driver turnover?
With the driver shortage showing no signs of abatement, trucking companies and recruiters are feeling the heat across the board. It’s time that employers of transportation professionals around the country take note of the gap between the driver need and driver availability. The era of the Millennial generation is here and it’ll take a well-developed recruitment strategy to get in front of this new crop of prospective drivers.