Archive for June, 2016

How to Recruit Drivers with Inbound Marketing

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If you’re in driver recruiting business, your number one goal is simple – generate qualified apps in an effort to hire qualified truck drivers. The major picture is “simple” because it’s single-focused—recruit, hire, retain. Right? Well, the simplicity becomes a little muddled when you consider all of the different ways in which the goal can be accomplished. Some of the more popular methods include:

  • Internet job boards
  • Media placements
  • Pay-per-click & remarketing campaigns
  • Video campaigns
  • Social media advertising
  • Email campaigns
  • Press releases
  • Direct mail & PURL campaigns
  • Text blasts
  • TV & radio advertising
  • and… the list goes on.

Today we’re talking about another, newer technique to add to the mix… A technique that draws a driver audience to you–instead of the other way around.

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10 Tips to Master Lead Generation in Driver Recruitment

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If you’re recruiting truck drivers, you know it’s no easy feat to convert visitors into leads. There are a ton of blockers that can either distract, prevent, or turn off potential driver leads from filling out your form or application.

Therefore, one of your goals should be to create a lead generation process that’s effortless for driver candidates. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent them from converting.

Want to ensure you have an effortless conversion process? Follow these 10 tips to master lead generation:

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5 Recruitment Advertising Tips | Press Releases

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A decade ago, people still relied on morning papers for news. Today, the majority of readers find their headlines on Google or social media—and that includes drivers. And because people have now more control on when, where, and how they consume information, public relations has branched out from its traditional news cycle.

Think about how you’ve transformed your recruitment advertising strategy over time to a more personalized, user-friendly approach that helps build relationships with driver candidates. Those same principles should apply to your PR strategy. Your company’s content should tell a story and use tactful outreach to attract media outlets and readers to know your brand.

Press releases are a great way to distribute relevant content and get in front of popular trucking publications in today’s fast-paced market. Keeping reading for a few tips on writing press releases and getting them noticed by news outlets and your audience!

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