Best Ways To Promote Your Brand at The Mid-America Trucking Show

Posted by Julieanne

Mar 13, 2017 10:00:00 AM

Who else is counting down the days to the annual Mid-America Trucking Show in Louisville, Kentucky? We know we are! The Mid-America Trucking Show (MATS) takes place every March, and is the largest heavy-duty trucking event in the world.

If you're planning to attend and looking for the best ways to promote your company presence at MATS, check out these tips.

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Topics: Driver Recruiting, Facebook, Email Marketing

Why Performance Marketing Is A Solid Choice In Driver Recruiting

Posted by Julieanne

Feb 15, 2017 9:49:00 AM

Gone are the days when newspaper was the main source for job placements. With competition in this day and age, trucking companies are using multiple hiring techniques and digital platforms in order to reach their target audience. This speaks true to driver recruitment advertising.

If you're up against the competition to fill trucks, you want every penny to count when it comes to recruitment ad dollars. Let's talk about Performance Marketing.

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Topics: Driver Recruiting

5 Tips to Recruit and Retain Truck Drivers

Posted by Julieanne

Jan 19, 2017 11:27:00 AM


A lot of the time we talk about driver recruitment advertising, the best channels to place your campaigns, how to optimize your strategy, etc. Today we're going to remind you of an essential part to finding and recruiting truck drivers: retaining them. Because what's the point of going through the steps of hiring applicants to just have a high driver turnover?

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Topics: Driver Recruiting

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