With 35,000 truck driver positions needing to be filled, it’s clear trucking companies are finding themselves scrambling to recruit drivers through any means possible. Popular means include classified ads, job board postings, pay-per-click ads, paid social campaigns, and various forms of direct response advertising. The goal is to fill driver positions, and these methods are perfect for that. But there’s one type of advertising you should learn more about…
Inbound Recruiting.
Because the way businesses and prospects connect and form a relationship has evolved, we’re seeing more and more successful trends of inbound recruiting. It’s an online technique to finding potential drivers, appealing to them and leading them to a conversion.
Let’s talk about it.