Archive for July, 2016

3 Social Media Tips | The Great American Trucking Show


It’s that time of year again! On August 25-27, 2016, trucking enthusiasts from all over the country will come together in Dallas, Texas to celebrate the unique and fascinating industry of trucking—it’s The Great American Trucking Show, also known as GATS.

The annual convention has over 500,000 feet of exhibit space and numerous events to meet n’ greet with trucking companies, recruiters, drivers, agencies and suppliers, just to name a few. If it’s your first time or tenth time to attend GATS, it’s a great opportunity to leverage the power of social media for your brand. From content to conversation, this form of marketing should be on your radar.


Pokémon Go: The Newest Marketing Tool?


It’s no secret our society is fascinated with mobile apps: these little guys can do everything. From social media sharing to getting a taxi to watching Netflix, it’s like having your own personal superhero in the palm of your hand. And while no one expected it, a new app has become a viral sensation: Pokémon Go.

For those unfamiliar with the newest gaming fad, the app allows people to search for and discover virtual Pokémon creatures throughout real-world locations. Essentially, players can use their camera phone to locate and catch hundreds of Pokémon species as they explore their surroundings.

Whether you think the game is super fun, nerdy, or just an excuse to procrasinate, I think we can all agree it’s a phenomenon gone wild. In fact, Pokémon Go is now the most popular mobile game in history and businesses are trying to cash in on the craze.


How The Role of Driver Recruiters Is Changing


If you’re familiar with the Hightower blog, you know we like to provide helpful tips and tricks for recruiting truck drivers. But what about driver recruiters themselves?

If attracting qualified drivers is on your company’s to-do list (and it should be in this market), you should first feel confident that you have a diverse, multi-skilled team of recruiters that can reach an audience of all ages and interests, while putting your brand’s best foot forward.