Archive for the ‘Social Media’ Category

3 Social Media Tips | The Great American Trucking Show


It’s that time of year again! On August 25-27, 2016, trucking enthusiasts from all over the country will come together in Dallas, Texas to celebrate the unique and fascinating industry of trucking—it’s The Great American Trucking Show, also known as GATS.

The annual convention has over 500,000 feet of exhibit space and numerous events to meet n’ greet with trucking companies, recruiters, drivers, agencies and suppliers, just to name a few. If it’s your first time or tenth time to attend GATS, it’s a great opportunity to leverage the power of social media for your brand. From content to conversation, this form of marketing should be on your radar.


How To Get Truck Drivers on Twitter to Follow You


While the majority of truck drivers are active on Facebook, we’re seeing Twitter become a more popular social network for the truck driving audience. If you’re recruiting drivers and curious about using Twitter as a method to find potential hires, take a look at these tips for growing your following—and ultimately your fleet!


4 Tips to Recruit Drivers on Social Media


With the truck driver shortage across the country, we’re always looking for the latest and greatest ways to increase the success of driver recruitment campaigns, and one of the constant high-performing areas is social media. But there is far more to an effective social media presence than simply playing the popularity game.

The most likes and shares do not necessarily translate into meeting your truck driver recruitment goals. It’s about building real connections between your company and the truck driver candidates you seek, and this is best accomplished using a well-planned and executed strategy.


5 Driver Recruiting Tips For Creating an Awesome LinkedIn Profile


The Hightower Agency knows what it takes to excel in the driver recruitment advertising field. We’ve been helping trucking companies do just that for 25 years. Things have changed a bit along the way… online advertising, such as social media, has become one of the biggest developments to affect our industry.

One of the popular social networks many people are curious about is LinkedIn. These guys know what it takes to build a professional social network. And while the majority of truck drivers are on Facebook, it’s important to use multiple recruiting tools while looking your best.