Potential truck drivers spend a lot of time on Facebook. Not only is it by far the most popular social network, but the world’s gone mobile — it’s so fast and easy to pull up this social media app at a rest stop, in line at the grocery store, or before getting some shut eye in a sleeper cab.

Facebook advertising campaigns are a great way to find drivers. Today we’re discussing a highly effective method to target driver prospects on this channel who’ve shown interest in your trucking company before: retargeting.

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We all know social media is big — and getting bigger by the minute. Most trucking companies have a Facebook Page, make posts, monitor activity, etc. But did you know you can use Facebook, the most popular social network in the U.S., to target your audience and effectively convert truck driver leads? If you’re interested in learning how to do just that, take a look!

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Are you looking to…?

• Target and reach a specific audience
• Communicate with driver prospects
• Build brand awareness
• Generate qualified applicants

Believe it or not, Facebook is a great place to do all of the above. BUT, you have to do more than create a mediocre page and post a few times a week to recruit truck drivers on Facebook. To succeed on social media, you need to implement targeted techniques in order to precisely reach the right people at the right time.

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If you have a Facebook fan page, we want to give you a heads up on recent changes that will affect your brand. For those companies who use Facebook marketing to recruit drivers, take a look to learn more about Facebook’s News Feed Ranking Algorithm.

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