Can putting a video on a landing page help increase that page’s conversion rate? Can adding videos to your blog posts help drive more traffic? Can using video in your driver recruitment strategy have a measurable effect on hires?
With today’s truck driver shortage, a multi-faceted approach is crucial to successfully recruit drivers – that approach should include video. To explore the above questions and prove the value of video marketing, read on!
In driver recruitment advertising, we focus a lot on direct response methods to generate truck driver apps (as we should.) But we’re seeing more and more forms of advertising and marketing blend as new technologies emerge. The below stats tells how powerful video marketing is becoming, proving this type of digital content shouldn’t be ignored when it comes to enhancing your overall driver recruiting plan.
Looking for more tips and some of the best ways to recruit truck drivers? Contact The Hightower Agency, the Leader in Recruitment Advertising. We’re here to help you reach your driver hiring goals!