How to Use Video In Your Driver Recruiting Strategy



The value of video is incredible in today’s digital world. Video is the big trend. It gets results. Basically, it’s the future.

People want to watch video on social media, and they’re doing it in record numbers. By 2019, video will make up as much as 85% of all Internet traffic in the U.S. That’s an impressive stat! So how can you take advantage of this trend and convert video viewers into driver hires?

Here are a few tips to making the most out of video in your truck driver recruiting efforts.


Why Performance Marketing Is A Solid Choice In Driver Recruiting


Gone are the days when newspaper was the main source for job placements. With competition in this day and age, trucking companies are using multiple hiring techniques and digital platforms in order to reach their target audience. This speaks true to driver recruitment advertising.

If you’re up against the competition to fill trucks, you want every penny to count when it comes to recruitment ad dollars. Let’s talk about Performance Marketing.



Blogging to Recruit Truck Drivers


If you’re in the trucking biz, blogging can be a great driver recruiting technique. Blogs provide information to your readers interested in the industry in a fun, informative and conversational matter. Consistent blog content about the trucking world is a low-cost ticket to improve SEO and build relationships with your target audience.

Let’s talk about it!