We live in a WI-FI world where content consumes us. Whether it's social media shares or simple Google searches, there's an entire ocean of content—everywhere, all the time. So as a company needing to recruit and hire truck drivers, how do you stand out? How do you get candidates to notice you over your competitors?
To state the obvious, you need a cutting-edge driver recruitment plan that blends an array of paid + unpaid efforts. To have a successful plan, you have to really understand what drives readers to click on, read, share, or interact with different kinds of content.