How to Write Effective Titles in Your Driver Recruitment Strategy

Posted by Julieanne

Aug 19, 2016 4:57:13 PM


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We live in a WI-FI world where content consumes us. Whether it's social media shares or simple Google searches, there's an entire ocean of content—everywhere, all the time. So as a company needing to recruit and hire truck drivers, how do you stand out? How do you get candidates to notice you over your competitors?

To state the obvious, you need a cutting-edge driver recruitment plan that blends an array of paid + unpaid efforts. To have a successful plan, you have to really understand what drives readers to click on, read, share, or interact with different kinds of content. 

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Topics: Content Marketing

American Trucking Trends 2016 is Released

Posted by Julieanne

Aug 10, 2016 9:53:59 AM


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The latest edition of American Trucking Trends is out! Released early August 2016 by the American Trucking Associations, the annual trucking profile shows industry trends you may want to read about. Let's take a look!

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3 Social Media Tips | The Great American Trucking Show

Posted by Julieanne

Jul 29, 2016 12:00:00 PM


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It’s that time of year again! On August 25-27, 2016, trucking enthusiasts from all over the country will come together in Dallas, Texas to celebrate the unique and fascinating industry of trucking—it’s The Great American Trucking Show, also known as GATS.

The annual convention has over 500,000 feet of exhibit space and numerous events to meet n’ greet with trucking companies, recruiters, drivers, agencies and suppliers, just to name a few. If it's your first time or tenth time to attend GATS, it's a great opportunity to leverage the power of social media for your brand. From content to conversation, this form of marketing should be on your radar.

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Topics: Social Media

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