How to Use Video In Your Driver Recruiting Strategy

Posted by Julieanne

Sep 22, 2016 2:48:21 PM


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The value of video is incredible in today’s digital world. Video is the big trend. It gets results. Basically, it's the future.

People want to watch video on social media, and they're doing it in record numbers. By 2019, video will make up as much as 85% of all Internet traffic in the U.S. That’s an impressive stat! So how can you take advantage of this trend and convert video viewers into driver hires?

Here are a few tips to making the most out of video in your truck driver recruiting efforts.

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Topics: Video Marketing

Tips to Retain Truck Drivers

Posted by Julieanne

Aug 30, 2016 1:00:00 PM


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We like to give our readers tips on the best ways to recruit truck drivers - but what happens after you recruit and hire them? Once drivers join your fleet, it's important to not forget the retention part. If you don't take steps to retain truck drivers, it could worsen your turnover rates. You're already trying to fill trucks, so you definitely don't want to lose the ones you've worked hard to fill.

Take a look at these 3 driver retention tips!

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Topics: Driver Recruiting

How to Write Effective Titles in Your Driver Recruitment Strategy

Posted by Julieanne

Aug 19, 2016 4:57:13 PM


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We live in a WI-FI world where content consumes us. Whether it's social media shares or simple Google searches, there's an entire ocean of content—everywhere, all the time. So as a company needing to recruit and hire truck drivers, how do you stand out? How do you get candidates to notice you over your competitors?

To state the obvious, you need a cutting-edge driver recruitment plan that blends an array of paid + unpaid efforts. To have a successful plan, you have to really understand what drives readers to click on, read, share, or interact with different kinds of content. 

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Topics: Content Marketing

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