Recruiting truck drivers?
A recent news article from Fortune starts off like this: “High turnover rates, increased operating costs, and recruitment obstacles have all contributed to the current shortage of between 35,000 and 40,000 truck drivers nationwide.” Yep, that pretty much sums up the recruiting struggle, but that doesn’t help your company actually meet the demands of the truck driver shortage. You need solutions.
If you’ve read our truck driver recruitment blog before, you know how important it is to create valuable content in all facets of your digital driver recruitment strategy. Not only is it essential that you use SEO, email, social media and other tactics to grow driver leads, but you must provide some sort of depth and knowledge to your communications. Otherwise, you’ll be sure to lose your audience and credibility.
Most of the year, we are used to recruiting truck drivers through digital platforms. Whether it’s using a pay-per-click campaign to send traffic to your landing page, or posting truck driving positions to job sites, these advertising strategies are meant to find qualified drivers from across the board.
But what about those annual truck shows where you can chat with prospects? How do you best recruit drivers in this face-to-face environment?
All of us in the truck driver recruiting business know just how much things have changed over the last several years. Not only has advertising increasingly migrated to the Internet, but social media continues to grow as a source for jobs and employment advertising. Social networks are out of the dorm room and into the board room! Now you have the power to successfully recruit truck drivers on multiple channels.