On August 27-29, 2015, trucking enthusiasts from all over will come together in Dallas, Texas to celebrate this unique and fascinating industry at The Great American Trucking Show (GATS).
If you’re attending (or just looking for effective ways to recruit truck drivers), you should be actively using social media. Not a social media guru? That’s okay. We have a few driver recruiting tips you can use leading up to and during GATS.
If you’re recruiting truck drivers and familiar with SEO, or even just the simplest understanding of the phrase Search Engine Optimization, you know this advertising technique is all about improved search results. Basically SEO is a process where you embed key terms in your website content so when people search for those terms, your site will show up higher in results.
Wondering where to even start to improve your SEO in truck driver recruiting? We suggest leveraging your metadata (yes, we’ll explain!)
In honor of Social Media Day 2015 (yes, it’s real) we’re here to give you a few tips on using Twitter to recruit truck drivers. Incorporating social media in driver recruitment advertising is a must, but you may be poorly publishing content on Twitter that could hurt your brand. Let’s talk about common mistakes on this popular platform and how to fix them.
Overcoming the truck driver shortage is no easy challenge, and it’s important to understand where your audience is so your company can find and hire qualified truck drivers. While the reality is that digital advertising is escalating more and more each day, print isn’t dead. There are pros and cons to digital and print recruitment advertising, and you may want to know about them.