Being a driver recruiter allows you the freedom to be creative in your profession. The recruiting industry is full of endless opportunities and can bring much satisfaction! Of course, driver recruiting also brings with it the pressure to succeed; the current shortage is no easy task to overcome, and as a recruiter you must be on top of your game to find and hire qualified truck drivers.
With all of the moving parts involved in truck driver recruiting, it can be a little overwhelming come time to sit down and review your tracking and ad campaign metrics. From web traffic to phone calls to conversions… there are a lot of numbers to analyze. But which metrics are the most important for driver recruiters? How can you save time and money and focus on the analytics that matter to your goals and budget? Let’s talk about it!
What’s more valuable to prospects in choosing who to drive for: an ad they found in the newspaper, or a friend’s recommendation to a particular company? We think you know the answer! Yes, word-of-mouth continues to be one of the most effective ways to find truck drivers.
With the current driver shortage, many trucking companies are raising pay and using a strong mix of recruitment advertising to attract candidates, as they should. At the end of the day, it’s important to keep in mind the most trusted source of advertising: referrals. Therefore, you need an awesome driver referral program!
As it has been for quite some time, the market for hiring new truck drivers is tough. Companies need new drivers to keep their fleets rolling, but it’s not always easy to find qualified applicants interested in earning their living behind the wheel. This is even more true when it comes to recruiting Millennials.