On August 27-29, 2015, trucking enthusiasts from all over will come together in Dallas, Texas to celebrate this unique and fascinating industry at The Great American Trucking Show (GATS).
If you’re attending (or just looking for effective ways to recruit truck drivers), you should be actively using social media. Not a social media guru? That’s okay. We have a few driver recruiting tips you can use leading up to and during GATS.
Overcoming the truck driver shortage is no easy challenge, and it’s important to understand where your audience is so your company can find and hire qualified truck drivers. While the reality is that digital advertising is escalating more and more each day, print isn’t dead. There are pros and cons to digital and print recruitment advertising, and you may want to know about them.
Recruiting truck drivers?
A recent news article from Fortune starts off like this: “High turnover rates, increased operating costs, and recruitment obstacles have all contributed to the current shortage of between 35,000 and 40,000 truck drivers nationwide.” Yep, that pretty much sums up the recruiting struggle, but that doesn’t help your company actually meet the demands of the truck driver shortage. You need solutions.
If you’ve read our truck driver recruitment blog before, you know how important it is to create valuable content in all facets of your digital driver recruitment strategy. Not only is it essential that you use SEO, email, social media and other tactics to grow driver leads, but you must provide some sort of depth and knowledge to your communications. Otherwise, you’ll be sure to lose your audience and credibility.