Have you considered using pay-per-click in your driver recruitment efforts? If you want to get your website noticed on the web, pay-per-click is a great choice; it’s evolved into the premier way to advertise on the web. This directed advertising mechanism points to a specific target audience and is an excellent way to maximize your advertising dollar. Trucking companies can actively and effectively recruit drivers using pay-per-click, but you should be aware of some critical mistakes.
It’s not an overnight process for driving quality traffic to your website, let alone turn your website into a top driver lead source. But with a consistent, effective strategy, it’s perfectly doable. That’s because your driver recruitment efforts are only as good as the strategies you implement. Mediocre strategies inevitably lead to poor pay-per-click results. Arm your company with tried and tested strategies instead. Keep reading for a couple of tips!
Drivers are the lifeblood of any trucking company! Without them a carrier would falter and ultimately fail. During the first quarter of 2013, the turnover rate for the U. S. trucking industry rose to 97% for large truckload fleets. At smaller truckload fleets, the rate rose to 82% in the first quarter. Another frightening thought is how CSA is impacting an already shrinking driver pool.