When you think about using Facebook to place driver recruitment advertising, could you use some guidance about Facebook ads, the various types of Facebook ads, what content to market and how you can utilize Facebook ads to recruit truck drivers? If you answered yes to any of the above, then take a look at our short guideline on Facebook advertising and how it can help your recruiting strategy.
Giving your website a face-lift can have a major impact on recruiting drivers. Updating content frequently can actually attract higher quality drivers and increase your visibility on the web. If your site is stuck in the 90’s then you might want to press the refresh button!
When you look at your website does it correctly portray your brand, service offerings, and available driver opportunities? Is it mobile compatible? Is it easy for a driver to navigate and apply? If it looks stale to you what is it saying to a potential driver? You may need to consider a website face-lift.
Wondering if setting up a trucking company blog will bring new driver leads to your company? If you aren’t blogging, you’re probably missing a lot of drivers.