PURL Marketing for Your Trucking Company

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Today, marketers know that an integrated campaign, using multiple channels, is a more effective campaign. In a stressed, economic age that’s full of prospects less willing to spend, donate, to sign up, each of these advertising techniques need each other. And while closely coordinated direct mail and email campaigns are both popular and successful today, perhaps one of the most effective demonstrations of the offline-online combo are personalized URL (PURL) campaigns. 

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How Google Algorithm Works

The World Wide Web is literally a large mass of water… it’s an ocean full of information. The amount of data that flows through the Internet is enormous yet fascinating. With an ever-rising number of content, blogs, web pages and information, sorting out data remains a big task. Internet users seldom try to understand how a search retrieval functions and how a person can get a drop to be seen or heard in this massive ocean of content.

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How Often Should I Redesign My Driver Recruitment Website?

 Your website: it’s the first place potential drivers look. If your truck driver recruiting site is not easy to navigate, does not provide the information your visitors are looking for, or it’s just plain ugly, visitors will leave your site. It may be time to redesign your website; an even bigger consideration is how often it needs a redesign. Redesigning your company website isn’t an easy task:  it certainly takes a lot of time and effort to make major changes, but there’s good reason to.

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