Do you want send more traffic to your website and generate more truck driver leads? How about give your company a voice and share your company’s story in a fun and engaging matter? Of course you do! This is all possible with blogging.
Mobile Sites For Trucking Companies: You Need One
Not so long ago, trucking companies that were hooked into the Internet with even a basic website were considered ahead of the curve and many were slow to get on board. Nowadays, just about everybody has joined the online revolution, having created a company website, a blog and maybe an area dedicated to driver recruitment. But guess what? The way your desired audience is obtaining their information today has changed dramatically. They’ve become “mobile” and user-friendly mobile sites are what they’re now looking for. Old-school Internet sites don’t translate so well onto hand-held mobile devices, which is creating a mad scramble for companies wanting to remain relevant and create an effective means for reaching their target audience.
Recruit Truck Drivers Through Print Advertising
There is a great deal of competition in the pursuit of recruiting qualified truck drivers. Many companies have begun using trucking blogs and social media sites to help motivate prospective drivers to consider driving for their company. Trucking companies must consider a variety of ways to reach the maximum number of potential recruits. While it is important to continue using the electronic medium to reach your audience, it is equally important to consider the use of print advertising.
Press Releases to Recruit Truck Drivers
If you are recruiting truck drivers and looking to promote and grow your fleet, a press release strategy should be part of your overall marketing efforts.