Your website is a powerful tool for attracting potential drivers. It’s a perfect space where visitors can take a look at your company and know what it’s like to work for you. And it all boils down with your content, from visual to text.
Here are some general guidelines to help you generate more leads through your website.
So your driver recruitment advertising strategy has an email marketing campaign in place… You take the time to create emails to send to your leads, but then they’re tossed to the trash or spam folder. It’s common, and it’s an easy way to get frustrated. You’ve spent a lot of time and money into your email strategy and it turns out being a flop. It’s the million-dollar question… how can I get people to open up my emails?
A potential driver visits your website or driver recruitment page. You’re almost sure that the job seeker will join your pool of new applicants soon. Unfortunately, the job seeker abandoned the page or left the form unfinished.
So what went wrong? It could be that the job seeker got lost or frustrated during the applying process. There are many reasons, actually. The point is, you have to find ways to reengage with job searchers and potential employees. And this is where retargeting comes in.
