We all know social media is big — and getting bigger by the minute. Most trucking companies have a Facebook Page, make posts, monitor activity, etc. But did you know you can use Facebook, the most popular social network in the U.S., to target your audience and effectively convert truck driver leads? If you’re interested in learning how to do just that, take a look!
Are you using email to recruit truck drivers? How’s it going? What’s your open rate looking like? If you’re all like, “Yeah, it’s not very good” then you are not alone. For trucking companies using email campaigns in recruitment advertising, getting amazing open and click-through rates isn’t the easiest thing in the world. But it’s totally possible!
Let’s evaluate some email no-no’s that aren’t doing anyone any favors (and how you can fix them so your contacts will look forward to reading your awesome content).
In driver recruitment advertising, we really focus on direct response techniques. Direct response advertising evokes an immediate response and compels people to a take a specific action. It requires a strong call-to-action to encourage candidates to respond to your offer. By capturing these responses, you’re able to convert driver leads and generate new hires. Direct mail, pay-per-click, display ads, and other call-to-action advertisements are just a few examples.
To meet your recruiting goals in this tough driver shortage, you need more applications to turn into hires. It doesn’t really matter how many Facebook likes you have or how much website traffic you’re getting if you’re not generating qualified leads. In addition to the importance of direct response ads, we have some tips for you to create a solid driver recruiting strategy and powerful online presence that attracts prospects and converts them to leads.
Women are entering the workforce in even greater numbers these days, and that goes for the transportation industry, as well. According to the American Trucking Associations, women are increasingly joining the ranks behind the wheel of America’s trucking companies. They now account for 5.8% of the drivers nationally, up from 4.6% just five years ago.
With today’s driver shortage, what should your company be doing to target and attract more female truck drivers?