If you haven’t incorporated Twitter into your driver recruitment advertising just yet, now is the time to. Why? Because Google and Twitter just announced that tweets will appear in mobile and desktop search results. Now this is big news!
In honor of Social Media Day 2015 (yes, it’s real) we’re here to give you a few tips on using Twitter to recruit truck drivers. Incorporating social media in driver recruitment advertising is a must, but you may be poorly publishing content on Twitter that could hurt your brand. Let’s talk about common mistakes on this popular platform and how to fix them.
All of us in the truck driver recruiting business know just how much things have changed over the last several years. Not only has advertising increasingly migrated to the Internet, but social media continues to grow as a source for jobs and employment advertising. Social networks are out of the dorm room and into the board room! Now you have the power to successfully recruit truck drivers on multiple channels.
Of all the social media outlets out there, this is the top network you’ll find prospective truck drivers. But with that many users–plus all of the other business pages–how can you recruit and hire drivers on Facebook? We’ve got the answers.