Archive for the ‘Social Media’ Category

How to Have Your Best Year on Twitter in Recruiting Truck Drivers


Ah… a new year. It’s a time to reflect on your efforts and goals in the previous year and brainstorm new ways to improve on those efforts. In this case, we’re talking about driver recruitment. The struggle is real when it comes to the truck driver shortage, and this year brings opportunities to enhance your recruitment advertising and fill those trucks!

As the use of mobile devices and apps rapidly soar, we decided to focus on a social network popular for truck drivers: Twitter. If you want to have your best year ever on Twitter, take a look at this checklist to help you grow your following, increase engagement and generate driver leads for your trucking company.


6 Quick Tips for the Perfect Social Media Post


Are you a trucking company looking for qualified drivers? You may want to check out these quick tips for creating the perfect social media post to recruit truck drivers.

First, let’s look at some stats:

  • The fastest growing demographic on Facebook is the 45-54 age bracket. The fastest growing demographic on Twitter is 55-64.
  • The average age of a commercial truck driver is the U.S. is 55.
  • The turnover rate of drivers at large truckload carriers is 92%.

So what does this all mean? It tells us trucking companies should be including social media marketing in their driver recruitment mix. But do you know the best ways to recruit drivers on social media? In a world jammed packed with technology and advertisements, it’s easy for your message to get lost if you’re not implementing best practices.

The solution: you need interesting, relevant, sharable content to catch the attention of prospective truck drivers. To improve your recruitment strategy and build brand awareness across the social web, take a look at these tips on how to make the perfect post.