Are you a trucking company looking for qualified drivers? You may want to check out these quick tips for creating the perfect social media post to recruit truck drivers.
First, let’s look at some stats:
- The fastest growing demographic on Facebook is the 45-54 age bracket. The fastest growing demographic on Twitter is 55-64.
- The average age of a commercial truck driver is the U.S. is 55.
- The turnover rate of drivers at large truckload carriers is 92%.
So what does this all mean? It tells us trucking companies should be including social media marketing in their driver recruitment mix. But do you know the best ways to recruit drivers on social media? In a world jammed packed with technology and advertisements, it’s easy for your message to get lost if you’re not implementing best practices.
The solution: you need interesting, relevant, sharable content to catch the attention of prospective truck drivers. To improve your recruitment strategy and build brand awareness across the social web, take a look at these tips on how to make the perfect post.