Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social networking and providing a more personalized search experience.
In 2014 an investment in social media will become a necessity, not a luxury. Businesses are already coming to terms with the need to integrate their social media efforts with their driver recruitment strategy and are seeing the impact of social media in terms of lead generation, referral traffic and revenue. While Facebook continues to lead the pack in terms of number of active monthly users (1.15 billion), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million). It’s even surpassed Twitter!
If you’re a trucking company and need help recruiting drivers, there’s a huge reason why your company should be on Google Plus — it’s owned by Google and Google intends to deeply integrate it into their search engine.
It’s no secret that Google plays a huge role in whether customers will find your website online. They are the largest and most-used search engine, by far. So the fact that Google owns Google Plus and has deeply integrated some features of Google Plus into their search engine means it’s a must.
Another plus with Google Plus is the advantage for more information about your business to show on the right hand side of search results when a user searches for your business. For example, if you have a Google Plus page with all of your information, hours, photos and map, it’s likely that info will pop up, as ours does:
Now that we’ve covered search results, it’s important to know that Google Plus also integrates with other services, like YouTube. Having Google Plus and YouTube maintained will lead to a stronger search engine presence.
Google Plus is also like any other social network meaning you can post stories to your stream. This is a good way to push blog articles and other important information regarding your company. Give potential drivers the best information in real time by posting articles, updates, news and other content.
Google Plus connects you with customers, whether they’re looking for you on search, maps or mobile devices. It helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, and use the +1 button to endorse your content.
Let’s not forget about Google reviews. Google reviews are very important for your trucking company. It is more and more common that the first thing a potential driver does when seeking out a new company is to read their Google reviews. You can have Google Reviews regardless of if you maintain your Google Plus page or not, so having a well maintained one will definitely be more advantageous for you.
There are many reasons your trucking company should have a Google Plus page. Now, it’s time to create your Google Plus page! Additionally you will want to connect your website to your Google Plus page. You can do so here.
Download our social media eBook on how to use social media to recruit truck drivers:
The Hightower Agency is one of the best driver recruitment agencies. As one of the top recruitment agencies in the trucking industry, we offer a wide variety of driver recruiting services. Our driver recruitment consultants can get your company where it needs to be.
Some of our truck driver recruitment services include: public relations for the trucking industry, radio advertising to recruit drivers, re-marketing to recruit drivers, social media to recruit truck drivers, blogs to generate more truck driver leads, email marketing to recruit drivers, Google AdWords to recruit drivers, mobile sites, ad campaigns, publication ads, brochures, Internet placement, newspaper placement, copyright services for trucking, ad copy, website redesign and more.