Have you ever walked into a store to just look around, and immediately found yourself pressured by a salesperson when you’re not ready to buy? If you’re like the common shopper, you want to do some research and feel comfortable before making a purchase. Driver recruitment is no different.
Driver recruitment advertising is about creating compelling, effective campaigns in an effort to hire the most qualified truck drivers and reach your hiring goals, right? Yes, but it’s also about tracking the right metrics and figuring out what exactly is (or isn’t) working, so you can enhance your strategy. When you have this knowledge at your fingertips, you can continue to improve your recruitment plan.
With the wide array of emerging advertising platforms and recruitment techniques, the competition to find qualified driver leads is tougher than ever. If you’re not up-to-date with the latest and greatest recruiting tools, your trucking company could be left behind. You may realize this and feel the need to do more, so you take on more tasks…
When it comes to your driver recruitment strategy, it’s easy to focus solely on tracking the number of completed driver applications. The struggle of increasing turnover and ever-shrinking pool of qualified drivers calls for a need to continuously implement innovative advertising strategies with the goal of better impressions, click-through and conversion rates. While this is highly important, there’s one aspect that shouldn’t be left behind: cost-per-hire (CPH).