We all know there’s a shortage of truck drivers right now. But why are we struggling to keep the pace of driver recruitment in step with the high demand for skilled drivers? Well, it likely has to do with the way we choose to recruit truck drivers and advertise the competitive pay and benefits. It’s time we do what humans have done for centuries, and what modern science tells us is the most effective way to connect with other people- tell a story!
Archive for the ‘Driver Recruiting’ Category
How to Set SMART Recruitment Advertising Goals for 2015
“We are speeding into the holiday season but the driver shortage in the trucking industry means it could be headed down a rocky road.”
Ways to Recruit Drivers at Truck Stops
With smartphones and the Internet being used everywhere and all the time, it’s normal to focus on online driver recruitment advertising. We agree that it is extremely important to recruit drivers on email, search engines, and social media.
But another place for effective recruitment is literally a place: truck stops. They’re the one spot where you know large varieties of drivers congregate, providing a great opportunity to target prospects.
3 Tips To Effectively Recruit Student Drivers
We all know the driver shortage across the U.S. is accelerating, and trucking companies are doing what they can to attract and hire qualified applicants. If you primarily focus on targeting experienced drivers–encouraging them to “make the switch”–and you are in need of creative and effective ways to target student drivers, keep on reading.
Recruiting student drivers is unique. This pool of prospects should be marketed to on a different level than experienced drivers. These candidates are excited, curious, and eager to kick off their career. They’re new to trucking, and undoubtedly research truck driving schools and company benefits to weigh their options.
This means you need to create an effective recruitment advertising strategy to specifically reach student drivers (and we have some helpful tips for you!)