Driver recruitment advertising is a different ball game than it was years ago. If you’re wanting to hire more truck drivers, it’s important your trucking company is aware of current trends. For an impressive driver recruitment plan, your driver recruiting services should match these trends.
Imagine driving down the road and seeing a billboard with a company promoting their product. How can you really know if it’s good product? Because their billboard said so? You want to know that the product is a great one; one of the most trustworthy ways to know this is through word-of-mouth.
Do you want to improve your lead generation efforts? Would you like a full pipeline of qualified driver leads? Sure you would! There’s an effective way to do it, but the problem is many companies spend most of their time and effort that drive massive amounts of traffic to their sites through PPC ads, social media and email marketing. This is great, but it’s not the best way to push prospective drivers through the conversion process. If you’re wanting more leads and you’re sending traffic to your company homepage, you’ve already failed.
With so much investment in traffic, many forget the second part of lead generation – conversions. That’s where landing pages come in. They help convert more traffic into qualified driver leads; this is crucial in your driver recruitment strategy.
If you’re wondering what a landing page is, what it entails, what it means to convert visitors to leads, and why all of this is important, we’ll help you out!
Are you taking advantage of a responsive web design? If not, you are missing opportunities to recruit more drivers–and a lot of them. If you have a company website and it isn’t responsive, you need to make this change ASAP. But before we go any further, let’s go over the basics of what a responsive site is and how important it is for a successful driver recruitment strategy.