The annual turnover rate at large truckload carriers is currently at 92%. This significant turnover rate tells us how crucial it is for trucking companies to implement highly effective driver recruiting methods. One of the best ways to recruit truck drivers is to incorporate direct response marketing across multiple platforms.
When it comes to devising a successful driver recruitment strategy and building a media plan between a company and an advertising recruitment agency, complete trust and transparency of tracking is essential. Crafting a plan that addresses the goals of the company and optimizes the budget to achieve an acceptable return on investment is key.
If you have a Facebook fan page, we want to give you a heads up on recent changes that will affect your brand. For those companies who use Facebook marketing to recruit drivers, take a look to learn more about Facebookâs News Feed Ranking Algorithm.
It’s been 18 years since Craigslist founder Craig Newmark launched “craigslist.org” and we must say, the site doesn’t seem to be slowing down any time soon. Craigslist–a classified advertisements site with sections devoted to local jobs, housings, for sale, items wanted, services, and discussion forums–has picked up steam over the years like no one expected. Today, more than 60 million people use Craigslist each month in the U.S. alone!