Email marketing to recruit drivers is extremely important in the advertising world, and it’s important to know what you could be doing to improve your open rates and click through rates.
How to Lower Your Cost-Per-Hire in Driver Recruitment
When it comes to your driver recruitment strategy, it’s easy to focus solely on tracking the number of completed driver applications. The struggle of increasing turnover and ever-shrinking pool of qualified drivers calls for a need to continuously implement innovative advertising strategies with the goal of better impressions, click-through and conversion rates. While this is highly important, there’s one aspect that shouldn’t be left behind: cost-per-hire (CPH).
5 Helpful Tips to Recruit Truck Drivers
If you’re in the driver recruitment world, you understand the need for an effective recruiting approach that will WOW your audience and entice them to drive for your trucking company. To begin the hiring process, the primary goal is to attract potential truck drivers to your website or landing page and get them to convert. But how do you get them to your site in the first place?
Hightower is Headed to the Great American Trucking Show!
The Great American Trucking Show, a trucking convention with over 500,000 feet of exhibit space that happens in Dallas every August, is coming up on August 21 – 23 at the Kay Bailey Hutchison Convention Center. The Hightower Agency couldn’t be more thrilled to attend this informative and fun convention in just a few weeks. If you’ve never been, it’s an adventure you should experience!