Ways to Target Truck Driver Prospects on Facebook


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Are you looking to…?

  • Target and reach a specific audience
  • Communicate with driver prospects
  • Build brand awareness
  • Generate qualified applicants

Believe it or not, Facebook is a great place to do all of the above. BUT, you have to do more than create a mediocre page and post a few times a week to recruit truck drivers on Facebook. To succeed on social media, you need to implement targeted techniques in order to precisely reach the right people at the right time.

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5 Tips to Reach Your Driver Recruiting Goals Before 2015

Yes, you still have time!

If you’re stressing out that it’s December and you haven’t hit your recruiting goals for the year, there’s still time to give your advertising efforts a push and hire your top driver candidates. Take a look at these helpful tips to accomplish your objectives before the new year is here. (more…)

Ways to Recruit Drivers at Truck Stops

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With smartphones and the Internet being used everywhere and all the time, it’s normal to focus on online driver recruitment advertising. We agree that it is extremely important to recruit drivers on email, search engines, and social media.

But another place for effective recruitment is literally a place:  truck stops. They’re the one spot where you know large varieties of drivers congregate, providing a great opportunity to target prospects.

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How to Optimize Your Trucking Company Blog Posts

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If you’re recruiting truck drivers, you’re probably using all sorts of advertising channels: landing pages, email, search engine marketing, pay-per-click, social media, PURL campaigns, newspaper, radio, job boards… but one of the forgotten and misunderstood channels is blogging. There are many fantastic benefits to integrating blogs to recruit drivers, and we want to help you do it right.

Optimizing your trucking company blog posts will enhance your overall strategy. It’s about taking what you have, then figuring out ways to make it even better. Here we go!


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