When is the last time you sat down and asked a kid what they could do to help you advertise and recruit truck drivers? Okay — so you probably haven’t asked a child for advice on increasing your success with truck driver recruitment, however we wouldn’t be surprised if they gave you pretty good advice- maybe painting a T-Rex on your trucks isn’t the best way to recruit drivers, but kids can teach us a lot about advertising and how a branded theme catches the eye. Consider graphic design.
We all know there’s a shortage of truck drivers right now. But why are we struggling to keep the pace of driver recruitment in step with the high demand for skilled drivers? Well, it likely has to do with the way we choose to recruit truck drivers and advertise the competitive pay and benefits. It’s time we do what humans have done for centuries, and what modern science tells us is the most effective way to connect with other people- tell a story!
Ah… a new year. It’s a time to reflect on your efforts and goals in the previous year and brainstorm new ways to improve on those efforts. In this case, we’re talking about driver recruitment. The struggle is real when it comes to the truck driver shortage, and this year brings opportunities to enhance your recruitment advertising and fill those trucks!
As the use of mobile devices and apps rapidly soar, we decided to focus on a social network popular for truck drivers: Twitter. If you want to have your best year ever on Twitter, take a look at this checklist to help you grow your following, increase engagement and generate driver leads for your trucking company.
“We are speeding into the holiday season but the driver shortage in the trucking industry means it could be headed down a rocky road.”