If you’re in the business of recruiting truck drivers, you likely have recognized the value of having a strong presence on social media. Everyone knows that posting to social networks is a great way to connect with potential job seekers and communicate your message, but what’s the best way to do so? What’s hindering your driver recruitment efforts?
If you follow our blog, you’ll come across some of the best ways to recruit truck drivers through various advertising techniques. We discussed topics from telling a story to capture your audience, to the importance of trucking graphic design.
Topics like these cover powerful tactics, but what about the bread and butter? What about communicating exactly what you’re offering to drivers? In order to share the details candidates want, consider focusing on truck driver recruitment advertising with job boards.
If you’re in the business of recruiting truck drivers, you’ll want to check this out…
According to data from American Trucking Associations, the turnover at large truckload fleets fell one percentage point to an annualized rate of 96% in the fourth quarter of 2014. ATA Chief Economist Bob Costello says, “Driver turnover, which is a good barometer of the driver market, remains high.”
Not to stress you out, but because the driver market remains tight, the pressure is on to recruit drivers! Drivers are keen to move about as new jobs and companies make better offers, and this high turnover rate for truckload carriers means finding more effective ways to recruit and retain drivers.
Have you ever been on a date? We hope so. If not, you’ve surely been to a new restaurant or met a new person at some point in your life. Since it’s safe to say you’ve done one of these things before, we’re confident you know the value of a first impression. They’re important all across the board: from meeting someone new to truck driver recruitment.
If you want to meet your truck driver recruitment goals this year, you’d do well to make sure the first one is a good one!
