As you’re probably aware, finding qualified truck drivers remains a challenge as the economy improves. Trucking volume is picking up and competition for new drivers is tougher than ever. That means your job as the person recruiting drivers is to get a leg up on the competition by improving your current advertising strategy, and by exploring new recruitment methods.
While there are tons of techniques, let’s shine some light on blogging to recruit drivers.
As a trucking company or driver recruiter who’s responsible for finding qualified prospects, we’re sure you recognize that there are many drivers who know about your company but have not inquired about opportunities. So why have they not reached out to you? Why have they gone to work for your competition instead? Perhaps you need to look at your advertising efforts and engage with drivers through content marketing.
If you’re a trucking company and need help recruiting drivers, your company should be on Google+. This social media network is owned by Google, and they deeply integrate it into their search engine. If you want to increase your SEO presence to reach more prospective drivers, you should check this out.
A recent article by the Wall Street Journal highlighted the incredible growth in the importance of Internet advertising in reaching new hires, especially for those in the trucking industry.
According to the data, Indeed.com conducted a survey of common search terms used on their site. These are what job seekers – the people you are trying to reach – are looking for when trying to find a new career. Guess what made the top of the list? “CDL Truck Driver” was the number one search term in annual growth. Compared to January of 2014, the term grew by 83%. This means a lot more people are considering a career in truck driving!