When you think about using Facebook to place driver recruitment advertising, could you use some guidance about Facebook ads, the various types of Facebook ads, what content to market and how you can utilize Facebook ads to recruit truck drivers? If you answered yes to any of the above, then take a look at our short guideline on Facebook advertising and how it can help your recruiting strategy.
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Website Development for Trucking Companies
Giving your website a face-lift can have a major impact on recruiting drivers. Updating content frequently can actually attract higher quality drivers and increase your visibility on the web. If your site is stuck in the 90’s then you might want to press the refresh button!
When you look at your website does it correctly portray your brand, service offerings, and available driver opportunities? Is it mobile compatible? Is it easy for a driver to navigate and apply? If it looks stale to you what is it saying to a potential driver? You may need to consider a website face-lift.
Using Blogs to Recruit Truck Drivers
Wondering if setting up a trucking company blog will bring new driver leads to your company? If you aren’t blogging, you’re probably missing a lot of drivers.
Consider this:
- 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source:HubSpot)
- B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
- Companies that blog have 97% more inbound links. (Source: Hubspot)
- By 2013, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
- Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
- 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)
- 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus)
- 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)
- 68% of consumers are likely to spend time reading content from a brand they are interested in. (Source: The CMA)
Mobile Marketing for Trucking Companies
If you’re looking to reach top truck drivers in today’s high-tech world, then you need to connect with them where they are–and that could be anywhere, on any highway, at any time.
Think about it–trucking is the most mobile of all professions. That means to be as successful as possible at reaching the talent you want, you need a mobile strategy that can attract and communicate with them on the go, on any device, tablet or smartphone they prefer.