There are many ways to recruit truck drivers: data mining, search engine marketing, creation of landing pages for lead generation, retargeting, social media, blogging, Facebook ads campaigns, email marketing, Google AdWords, mobile marketing, newspaper ads, radio ads… you get the idea. But have you ever considered advertising your trucking company to potential drivers on an email service? You can!
It’s nearly impossible to imagine life without email. Various types of digital platforms may come and go, but email still remains the medium of choice for online communication. Whether it’s on a desktop or mobile device, the country is actively checking their email on a daily basis. What’s more, a large percentage of email users are Gmail users.
Getting your website noticed to recruit drivers is no easy feat. Hundreds of potential truck drivers go on various search engines everyday to check for current job openings in the trucking industry. But not all of them are guaranteed to visit your recruitment page. This is where search engine marketing, or SEM, comes in.