Recruiting truck drivers? Your website is one of the most crucial components to a successful recruitment strategy. It’s where prospects learn about your offerings and apply to drive for your company. However, websites are often ignored as driver recruitment tools. When executed well, sites and landing pages can effectively bring a constant stream of visitors and qualified leads.
Did you know the average time spent on Facebook per user per day is 21 minutes? With 157 million active users in the U.S., that’s a lot of prospective drivers you could be reaching in 21 minutes.
Of all the social media outlets out there, this is the top network you’ll find prospective truck drivers. But with that many users–plus all of the other business pages–how can you recruit and hire drivers on Facebook? We’ve got the answers.
The driver recruitment business can be a challenging affair. Truck drivers are in high demand, and they know it. Because they’re being targeted across multiple media outlets by trucking companies, the competition for hiring drivers is fierce. If you want to stay on top, you’ll have to find new and clever ways to contact and stay in touch with potential recruits.
One of the best ways to do this is to focus on email. Email campaigns allow you to communicate efficiently and economically with prospective drivers. You’re able to quickly provide relevant content with a branded, personal touch. Still, it’s hard to keep email lists going strong. But it is possible!
So today we’re focusing on: 1) ways to improve your emails 2) tips to grow your email list
If you’re in the field of driver recruiting, you may feel overwhelmed with choosing which platforms are best for targeting drivers. We have a few suggested approaches as to which channels are popular and growing among the trucking audience, particularly on the digital side.
No, print is not dead by any means–it’s just a fact that the country has gone online for just about everything. This most definitely includes driver jobs. To get your message in front of your audience, consider these valuable ways to target truck drivers with digital recruitment campaigns.