The Ultimate Guide to Improving SEO to Recruit Drivers with Google+

Google-Plus-LogoIs Google+ Worth It?

With only so many hours in a day, it’s no wonder why many people consider Google+ an afterthought compared to other projects like website maintenance, email marketing, and publishing to major social networks like Facebook and Twitter. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?

It’s understandable why some people remain unconvinced, but YES–it is worth it. There’s one reason why your trucking company shouldn’t ignore Google+ entirely, and that reason is SEO.

The bottom line is that Google dominates the search market and has a bias toward Google+ content, so any company that’s recruiting drivers and looking to boost their overall search engine visibility can’t ignore this social media outlet.

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How to Write Better Email Subject Lines

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If you’ve ever been on the receiving end of an email newsletter, you know two things instantly happen: 1) you see the subject line, then two seconds later, 2) you decide whether it’s intriguing or of enough value to open it.

If your subscriber’s first impression is dull, then they won’t take the time to open your email. Unfortunately, generic and irrelevant subject lines will result in low open rates and high unsubscribes. 

So how do you come up with creative subjects to ensure your emails are successful in your driver recruitment strategy?

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5 Best Places to Research Your Driver Prospects

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There’s no wrong way to go about researching a truck driver prospect in advance of a call. Yes, there are a few efficiencies to be gained, and some places are more important to check than others, but as long as you’re doing your research, you’re already more than halfway there.

The only way a driver recruiter can truly fail is by going into a call totally cold. Prospects just don’t have the time or patience to answer basic questions, so you need to do your research before going in. If you pick up the phone without gathering any background information, you’re at risk for coming off completely unaware or bothersome, ultimately turning them away.

You might not have time to check every box on this list before a call, and that’s okay — just make sure to check a few. The more you can personalize your conversation with your driver prospect, the greater the chance that you’ll capture their interest, successfully moving them through the hiring cycle.

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3 Tips To Effectively Recruit Student Drivers

We all know the driver shortage across the U.S. is accelerating, and trucking companies are doing what they can to attract and hire qualified applicants. If you primarily focus on targeting experienced drivers–encouraging them to “make the switch”–and you are in need of creative and effective ways to target student drivers, keep on reading.

Recruiting student drivers is unique. This pool of prospects should be marketed to on a different level than experienced drivers. These candidates are excited, curious, and eager to kick off their career. They’re new to trucking, and undoubtedly research truck driving schools and company benefits to weigh their options.

This means you need to create an effective recruitment advertising strategy to specifically reach student drivers (and we have some helpful tips for you!)

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