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Using Blogs to Recruit Truck Drivers

Wondering if setting up a trucking company blog will bring new driver leads to your company? If you aren’t blogging, you’re probably missing a lot of drivers.

Consider this:

  1. 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source:HubSpot)
  2. B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
  3. Companies that blog have 97% more inbound links. (Source: Hubspot)
  4. By 2013, it is projected that 128 million people in the US will be blog readers. (Source: MyMarketingDept.)
  5. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
  6. Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
  7. 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)
  8. 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus)
  9. 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)
  10. 68% of consumers are likely to spend time reading content from a brand they are interested in. (Source: The CMA)