If you’re recruiting truck drivers and familiar with SEO, or even just the simplest understanding of the phrase Search Engine Optimization, you know this advertising technique is all about improved search results. Basically SEO is a process where you embed key terms in your website content so when people search for those terms, your site will show up higher in results.
Wondering where to even start to improve your SEO in truck driver recruiting? We suggest leveraging your metadata (yes, we’ll explain!)