If you’re recruiting truck drivers and familiar with SEO, or even just the simplest understanding of the phrase Search Engine Optimization, you know this advertising technique is all about improved search results. Basically SEO is a process where you embed key terms in your website content so when people search for those terms, your site will show up higher in results.

Wondering where to even start to improve your SEO in truck driver recruiting? We suggest leveraging your metadata (yes, we’ll explain!)

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When it comes to your company website showing up at the top of search engine results, the competition is tough. Not only are you competing with other trucking companies for attention, but also with entities that may not even relate to the industry. The Internet an enormous ocean full of information, and you must take action to get visitors to come across your site.

If you’re in the trucking industry, you understand that the pool of qualified truck drivers is not always easy to reach. To attract the best applicants within your target audience, your digital recruitment campaigns must be effective and leave a lasting impression. One particular area of digital media that’s often hard to understand if you’re not an Internet guru is pay-per-click (PPC). This recruitment mechanism is a fantastic option for finding qualified truck drivers.

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