The truck driver shortage in itself is a challenge. Add the apprehension of competing with trucking companies to be #1 in search engine results — that’s a whole nother difficulty that requires a solid recruitment advertising strategy.
Search engines are really important to focus on if you’re trying to hire truck drivers. This is one of the top places people go when they’re in job-seeking mode and ready to apply. If you haven’t already, consider pay-per-click to recruit drivers, an effective paid advertising tool to prominently feature your company and bring prospects to your site.
Let’s talk about a few elements you should know when launching your PPC campaigns to recruit drivers.