When prospective drivers are on the job hunt, one of the first places they go to look are search engines. Here, they type in keywords that pertain to what they are looking for and the front page of the search engine provides users with the appropriate content. To recruit drivers, it’s important for your trucking company to show up high in results. But with SO many sites and companies out there, how do you organically rank on that first page so potential truck drivers see your website? You can do so through content marketing and blogging.