Archive for the ‘Social Media, Driver Recruiting, Content Marketing’ Category

Content Marketing for Trucking Companies


Drivers are the lifeblood of any trucking company! Without them a carrier would falter and ultimately fail.  During the first quarter of 2013, the turnover rate for the U. S. trucking industry rose to 97% for large truckload fleets. At smaller truckload fleets, the rate rose to 82% in the first quarter. Another frightening thought is how CSA is impacting an already shrinking driver pool.