As Mark Twain said when the New York Journal mistakenly published his obituary, “the reports of my death are greatly exaggerated.” Let’s talk print (print advertising for driver recruiting, specifically.)
We all know the Internet has taken on a strong new role in recruitment advertising. And yes, it looks as if this may be a leading role. But carriers who have decided to only advertise on a digital level may be missing the unique advantages that a printed message still offers. Using print advertising to recruit truck drivers still has its place.