A potential driver visits your website or driver recruitment page. You’re almost sure that the job seeker will join your pool of new applicants soon. Unfortunately, the job seeker abandoned the page or left the form unfinished.
So what went wrong? It could be that the job seeker got lost or frustrated during the applying process. There are many reasons, actually. The point is, you have to find ways to reengage with job searchers and potential employees. And this is where retargeting comes in.