If you’re in driver recruiting business, your number one goal is simple – generate qualified apps in an effort to hire qualified truck drivers. The major picture is “simple” because it’s single-focused—recruit, hire, retain. Right? Well, the simplicity becomes a little muddled when you consider all of the different ways in which the goal can be accomplished. Some of the more popular methods include:
- Internet job boards
- Media placements
- Pay-per-click & remarketing campaigns
- Video campaigns
- Social media advertising
- Email campaigns
- Press releases
- Direct mail & PURL campaigns
- Text blasts
- TV & radio advertising
- and… the list goes on.
Today we’re talking about another, newer technique to add to the mix… A technique that draws a driver audience to you–instead of the other way around.