If you are recruiting truck drivers and looking to promote and grow your fleet, a press release strategy should be part of your overall marketing efforts.

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If you’re in the trucking industry, you may be interested in this article from Go By Truck News. Regulation of the trucking industry is expected to continue in the new year, with the slate already full of proposals for new laws and regulations. In fact, 2014 is set to present the largest concentration of regulatory changes in the history of the industry, according to Economist Eric Starks. 

Eric Starks

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With an array of new marketing platforms and driver recruiting techniques arising, the competition is tougher than ever. If you’re not up-to-date when it comes to the latest and greatest recruitment tools, your trucking company could be left behind.

Now, you realize you should be doing more so you take on more tasks; your job may now and then have a little of each: copywriter, designer, strategist, recruiter, sales lead, editor, SEO specialist … the list could go on and on. But how can you keep up with your full-time position when you’re tasked with so many other duties? It’s nearly impossible (at least effectively.)

So if you find yourself in the middle of an identity crisis, read on for the signs that it might be time to call on the help of an advertising agency to make your driver recruiting more streamlined, and your business life more efficient.

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 Your website: it’s the first place potential drivers look. If your truck driver recruiting site is not easy to navigate, does not provide the information your visitors are looking for, or it’s just plain ugly, visitors will leave your site. It may be time to redesign your website; an even bigger consideration is how often it needs a redesign. Redesigning your company website isn’t an easy task:  it certainly takes a lot of time and effort to make major changes, but there’s good reason to.

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