Archive for the ‘Driver Recruiting, PURLs’ Category

PURL Marketing for Your Trucking Company


Today, marketers know that an integrated campaign, using multiple channels, is a more effective campaign. In a stressed, economic age that’s full of prospects less willing to spend, donate, to sign up, each of these advertising techniques need each other. And while closely coordinated direct mail and email campaigns are both popular and successful today, perhaps one of the most effective demonstrations of the offline-online combo are personalized URL (PURL) campaigns.