Is Google+ Worth It?

With only so many hours in a day, it’s no wonder why many people consider Google+ an afterthought compared to other projects like website maintenance, email marketing, and publishing to major social networks like Facebook and Twitter. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?

It’s understandable why some people remain unconvinced, but YES–it is worth it. There’s one reason why your trucking company shouldn’t ignore Google+ entirely, and that reason is SEO.

The bottom line is that Google dominates the search market and has a bias toward Google+ content, so any company that’s recruiting drivers and looking to boost their overall search engine visibility can’t ignore this social media outlet.

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There’s no wrong way to go about researching a truck driver prospect in advance of a call. Yes, there are a few efficiencies to be gained, and some places are more important to check than others, but as long as you’re doing your research, you’re already more than halfway there.

The only way a driver recruiter can truly fail is by going into a call totally cold. Prospects just don’t have the time or patience to answer basic questions, so you need to do your research before going in. If you pick up the phone without gathering any background information, you’re at risk for coming off completely unaware or bothersome, ultimately turning them away.

You might not have time to check every box on this list before a call, and that’s okay — just make sure to check a few. The more you can personalize your conversation with your driver prospect, the greater the chance that you’ll capture their interest, successfully moving them through the hiring cycle.

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When it comes to devising a successful driver recruitment strategy and building a media plan between a company and an advertising recruitment agency, complete trust and transparency of tracking is essential. Crafting a plan that addresses the goals of the company and optimizes the budget to achieve an acceptable return on investment is key.

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It’s been 18 years since Craigslist founder Craig Newmark launched “craigslist.org” and we must say, the site doesn’t seem to be slowing down any time soon. Craigslist–a classified advertisements site with sections devoted to local jobs, housings, for sale, items wanted, services, and discussion forums–has picked up steam over the years like no one expected. Today, more than 60 million people use Craigslist each month in the U.S. alone!

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